(Adopts booming voice)
Yes it's craft craft craft here at Tesco.
You too can be hip and happening, drink cool beer, and not need hang around in craft beer bars with people that have tattoos and strange facial hair.
Now that Tesco is stocking more more more craft beer from small independent breweries such as Greene King, Marstons, Fullers and Brains. Gasp at the range, bask in the coolness of a beer produced in a shed/nanobrewery round the back of the car park of the megamassive main brewery.
Don't miss out, go craft craft craft beer crazy!!!!!!
Anyway enough thinking it hurts my head. What about the beers, and yes I did buy some of them, like you I like to try new ones when I see them.
The two Marstons 'Revisionist' label beers I got were the red ale and wheat beer. Both being fairly innocuous, the wheat beer being a bit spicy but otherwise bland as a very bland thing. The Brains Craft marzen was nice but I prefer the 'Bragging Rights', nicely spiced and balanced.
I also picked up one from Greene King 'Suffolk Strong' because it says its been blended with their old ale 5x.
Yes it's craft craft craft here at Tesco.
You too can be hip and happening, drink cool beer, and not need hang around in craft beer bars with people that have tattoos and strange facial hair.
Now that Tesco is stocking more more more craft beer from small independent breweries such as Greene King, Marstons, Fullers and Brains. Gasp at the range, bask in the coolness of a beer produced in a shed/nanobrewery round the back of the car park of the megamassive main brewery.
Don't miss out, go craft craft craft beer crazy!!!!!!
Ok so a bit piss takey but it's how my mind worked when I went into the mega super massive Tesco yesterday. 'Oh new bottles' I thought as I looked on the shelf, and quite a number of new ones too. Quite a few were 'craft lager' but a red ale and a hefeweizen also.
If stocking Brains Craft beers most shop's will only have Barry Island IPA and Boilermaker, so it good to see some new ones, 'Bragging Rights' which is a braggot style ale and quite nice, and ' Ides of Marzen'.
Looking at the other bottles though you soon notice they are all from the larger breweries, mentioned above. Over the last week a few bloggers have been commenting on the Sixpoint beers appearing in Wetherspoons (and I hope to get some soon) and it possibly being a turning point/milestone for craft beer (and I hope it is) I look at these on the shelves and do wonder. With the power and foot already in the door that these big breweries have, and the almost instant ability to supply the 'latest trends' you see small independent producers could always be struggling against the tide.
Anyway enough thinking it hurts my head. What about the beers, and yes I did buy some of them, like you I like to try new ones when I see them.
The two Marstons 'Revisionist' label beers I got were the red ale and wheat beer. Both being fairly innocuous, the wheat beer being a bit spicy but otherwise bland as a very bland thing. The Brains Craft marzen was nice but I prefer the 'Bragging Rights', nicely spiced and balanced.
I also picked up one from Greene King 'Suffolk Strong' because it says its been blended with their old ale 5x.
I can't stand Marston's. They're a study in blandness. I've yet to try Greene King's craft/crafty stuff, but reports generally lean toward the positive side of indifference. By and large I'm beginning to think it's all good - supermarkets need large stock orders to fill their shelves so the smaller producers will rarely meet this, meaning the big brewers are going to keep filling the shelves. But the concession to 'craft' over 'traditional' won't go unnoticed - casual drinkers may start to look further into the beer scene now that the shelves aren't just stocked with Stella and Hobgoblin.
ReplyDeleteThe Greene King was ok but to thin in the mouth for the taste and strength of it I thought.
ReplyDelete